Freelance Logo Design as a Business
The financial potential of such a venture is quite high, especially if you manage to build yourself a nice and complex portfolio. Working online as a freelance graphic designer can be very rewarding, from more points of view. First of all, you can create your own schedule and show flexibility in your work hours. Secondly, freelance logo design projects are easy to manage online, and the logo delivery and payment can also be handled over the Internet. The demand for freelance logo design is high because more and more web masters are turning their websites into a branded company, so they need to create unique and memorable logos as part of the branding strategy.
Tips for a successful freelance logo design business
Create a portfolio of your previously created logos to show your clients what your style and quality level is.
Improve your reputation as a freelance graphic designer by participating in the numerous online contests.
Even if your client will only use the logo as a JPG or GIF file you should still create it in vector form (using Corel Draw or Adobe Illustrator), as the client might need it later for t-shirt printing of Flash animations.
Treat each client as he or she is your only client - this is a vital freelance logo design business characteristic. Take an extra minute to write a nice message, to create an additional mockup or to deliver the files promptly - if you do so the client will be happy and will return with future projects.
How about creating your own design website?
With thousands of new websites coming to life each and every day, it's only natural that online graphic design services are a popular business. If you are one of the people skilled in graphic design and ready to earn some money online, then freelancing is the way to go. All you need is an online graphic design website where you can showcase your work and display your online graphic design service characteristics (pricing, delivery time, payment methods accepted). Creating a website and getting leads from it will take a little of your time, but once your business is rolling, your online profits will certainly make it worth it. Develop a nice looking and functional website and make sure to optimize it so that different relevant keywords, such as online graphic design services, or logo design rank high in the search engines. You can also turn your online graphic design web site into a genuine online business and create a brand image you can also use on business cards, letterheads or t-shirts.
Steps for creating a good online graphic design web site
Your website could turn, in time, into one of the most profitable online business opportunities, but you have to take some time and prepare it properly. Here area few steps that should help you give an attractive and efficient shape to your online graphic design services:
Create a good looking website. The online graphic design web site's functionality is vital, but so is the way it is displayed from a visual point of view. Selling online graphic design web services on a dull and poorly built web site is the equivalent of a marketing suicide.
Don't overcrowd it - you don't have to display 400 logos and 200 banners in your portfolio to convince your clients how good your services are. Simply select 10-20 of each graphical element and give them a short explanatory text and maybe a testimonial.
Optimize your site for Google, MSN and Yahoo by talking about it in forums and making link exchanges with related websites. Your online graphic design service business name should appear as often as possible in various places - you never know where you will find a client.
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